Adkins & Cheurfi Recruitment are hiring on behalf of a state-of-the-art Fitness and Leisure club in the heart of Thames Ditton for an experienced Markerting and Communications Manager.
About our client: This independant, not-for-profit health club has a rich history in the community and has been a thriving hub of health and wellness since 1977. They are not just another corporate ‘gym’- they have strong connections to the local area and host a wide range of social events, fitness activities, comedy nights and other cultural events.
About the role: Currently sat within a sales and retention team of 5, the Marketing and Communications Manager will work closely with Heads of Departments and team members to promote the venue as the premier destination for health and fitness in Thames Ditton and to inspire individuals to embark on their wellness journey. As part of the senior leadership team this role is pivotal in optimising communications and building Brand recognition. This role plays a pivotal part in generating sufficient leads, attracting new members, retaining existing ones, and nurturing community engagement among current and prospective members.
Key responsibilities will include:
- Cultivate positive relationships with local and regional media outlets, national industry press, influencers and community partners to generate press coverage and enhance brand reputation.
- Utilise a mix of traditional and digital marketing channels, including social media, email marketing, digital advertising (PPC and SEM), content marketing and SEO, print, and events.
- Provide marketing leadership and support, with research, benchmarking, and best practice from within and outside the sector.
- Ensure the efficient management of all marketing and communications related tasks and projects.
- Create comprehensive promotional marketing plans to drive membership growth and increase brand awareness.
- Generate compelling, engaging content for various marketing channels, including website, social media platforms, newsletters, and promotional materials.
The perfect candidate will be / will have:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field. Alternatively, proven experience in digital marketing, website management, SEO or related role.
- Experience of line management responsibilities, and nurturing/developing small teams.
- Strong understanding of digital marketing strategies, techniques, and best practices.
- Proficiency in social media management platforms, website content management systems, and email marketing software.
- Analytical mindset with the ability to interpret data, analyse performance metrics, and optimise digital initiatives
- Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
- Strong influencing and interpersonal skills, and the ability to collaborate with internal teams