A New Chapter for Adkins & Cheurfi
We are thrilled to announce the expansion of Adkins & Cheurfi with the opening of our new branch in Edinburgh, marking a significant milestone in our journey. This exciting development comes after another successful year in our native Sunderland and surrounding areas, where we have firmly established ourselves as a leading recruitment agency specialising in the hospitality, legal, and commercial sectors.

Founded in 2016 by Dean Adkins and Melika Cheurfi, our agency has always been driven by a vision to match top talent with leading employers. The decision to open a branch in Edinburgh was inspired by the city’s vibrant hospitality scene, rich history and cultural significance. Edinburgh’s dynamic market presents an ideal opportunity for us to bring our expertise to Scotland, addressing the increasing demand for quality staff which, in turn, helps drive up wages and create new opportunities for both employees and businesses.
The expansion into Scotland is not just a growth opportunity for us but also aligns with our mission to innovate within the recruitment industry. Hospitality is a sector full of dynamic career paths and transferable skills and we are excited to support individuals and companies in realising their potential through these opportunities.

In tandem with our expansion, we are also celebrating the growth of our team with new appointments and well-deserved promotions. We welcome Rebecca Dawson as our new Finance Assistant and Ami Harvey as a Recruitment Consultant. Additionally, we are proud to announce the promotions of Lucy Connolly to Business Development Manager and Jak Thompson to Divisional Manager for our Hospitality team. These changes reflect our continuous commitment to excellence and our strategic approach towards sustaining the high standards we set for ourselves and the industry.
Our roots in Sunderland have provided us with a solid foundation of untapped potential and enthusiastic talent. As we grow in Sunderland, we are equally excited about the possibilities that Edinburgh offers. At the heart of Adkins & Cheurfi is our passion for bringing great employees and employers together and we are eager to replicate our success in Edinburgh.